Shonda Cuberson

Corporate Communications Leader: Internal | Executive | Strategist | Brand Messaging | Engagement Driver | Writer | Public Speaker

My Approach

I have been a professional communicator for over 20 years. I have worked for some of the most recognizable brands in the world, and I have been lucky enough to lead some of the most amazing, talented teams. It has been a fantastic and challenging ride, and while I have so much to share, I still feel like I have more to learn. I have taken risks with my career (relocations! restructures! acquisitions!) in pursuit of development, growth and opportunity ... and I wouldn’t have it any other way.

It is an exciting time to be a communicator as corporate communications continues to change and evolve – there are so many innovative tools that can effectively elevate how organizations engage their consumers, audiences and especially their employees. While the pandemic was/is painful – it has forced us to pivot in the best ways. Effective communications are a key component to successful employee engagement - which is vital to a sound organizational culture. A strong, healthy, engaging culture is strategy. The best brands are built from the inside out.

I am an experienced communications leader, influencer, strategist and skilled storyteller with a proven history of success developing internal communications, employer branding and employee engagement campaigns within creative, mission-driven organizations. My work reflects how communications can be compelling, interesting and strategic.

Roles

The Beautiful Body Butter

I own and operate a small business that creates handcrafted, all natural body butters, bath products, and self care essentials. Running my business has strengthened my skills in branding, marketing, customer service, and e-commerce while allowing me to provide high quality products that promote healthy skin and everyday wellness.

Testimonials

"During the nearly four years I’ve worked side by side with Shonda Cuberson, I have found her to be a highly skilled and multi-faceted communicator. She offers creative strategic counsel backed by a deep understanding of how to execute a variety of communication deliverables. Shonda is adept at balancing a heavy workload with a professional demeanor and great sense of humor. Any team would be lucky (and smart) to have Shonda on it."

-Jennifer Lambert

"I worked with Shonda at Cox Enterprises and Manheim. She’s a true professional with invaluable expertise in corporate communications and employee engagement. Her leadership and award-winning work has helped transform the way Manheim engages its most important stakeholders. I highly recommend her as a valuable resource for anyone seeking excellence in strategic communications."

-Clarissa I.

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