Shonda Cuberson
Corporate Communications Leader: Internal | Executive | Strategist | Brand Messaging | Engagement Driver | Writer | Public Speaker
My Approach
I have been a professional communicator for over 20 years. I have worked for some of the most recognizable brands in the world, and I have been lucky enough to lead some of the most amazing, talented teams. It has been a fantastic and challenging ride, and while I have so much to share, I still feel like I have more to learn. I have taken risks with my career (relocations! restructures! acquisitions!) in pursuit of development, growth and opportunity ... and I wouldn’t have it any other way.
It is an exciting time to be a communicator as corporate communications continues to change and evolve – there are so many innovative tools that can effectively elevate how organizations engage their consumers, audiences and especially their employees. While the pandemic was/is painful – it has forced us to pivot in the best ways. Effective communications are a key component to successful employee engagement - which is vital to a sound organizational culture. A strong, healthy, engaging culture is strategy. The best brands are built from the inside out.
I am an experienced communications leader, influencer, strategist and skilled storyteller with a proven history of success developing internal communications, employer branding and employee engagement campaigns within creative, mission-driven organizations. My work reflects how communications can be compelling, interesting and strategic.
Roles
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May 2023 - Present
New York, NY
The Trade Desk is a media buying platform business built for the open internet that allows innovative businesses to advertise to audiences across the world, from anywhere in the world.
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2020 - present
Skincare brand dedicated to natural self-care and well-being.
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Dec 2021 - Nov 2022
New York, NY
Condé Nast is home to some of the most iconic global brands, including Vogue, The New Yorker, GQ, Vanity Fair, Glamour, Allure, Wired, Architectural Digest (AD), Condé Nast Traveler; and La Cucina Italiana. Condé Nast is here to entertain, surprise, and empower.
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2019 - 2021
New York, NY
Scholastic is the largest publisher and distributor of beloved children's books and a leading provider of literacy curriculum, professional services, classroom magazines, and a producer of educational and children’s media.
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2012 - 2019
New York, NY
HBO is one of the most respected and innovative entertainment companies in the world. With almost 3,000+ global employees, it’s where the most talented, creative minds choose to tell their stories and where people around the world watch the most iconic, award-winning programs.
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2004 - 2012
Atlanta, GA
Cox Enterprises is a family-led, diversified company with more than 50,000 global employees. Comprised of Cox Communications, Cox Automotive, Cox Media Group and Cox Newspapers and remains a leading company in the communications and automotive industries.
The Beautiful Body Butter
I own and operate a small business that creates handcrafted, all natural body butters, bath products, and self care essentials. Running my business has strengthened my skills in branding, marketing, customer service, and e-commerce while allowing me to provide high quality products that promote healthy skin and everyday wellness.
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The Beautiful is more than just a brand—it's a promise to support your body's well-being. Driven by a deep passion for self-care, we handcraft natural body butters and bath products as an expression of self-love. Each creation is rooted in simplicity and celebrates the unique beauty of you.
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All natural & handmade products including body care, bath essentials, to gift sets.
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